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Festival Sweet Trend: Rajasthan’s famous Ghevar sweet is now becoming popular in Hyderabad also. Its demand has increased due to Rajasthani community, social media and festivals. New Satyanarayan Mithai Bhandar and other local stores are providing fresh ghevar, which symbolizes the fusion of two cultures.
Festival Sweet Trend: If anything combines the aroma of Jaipur’s expensive market, the splendor of Tejaji fair and the fragrance of Teej festival, then it is Ghevar. It is not just a mixture of flour, ghee and sugar, but an art. Its unique honeycomb-like texture, richness of cream or dry fruits and traditional preparation process set it apart from other sweets of the country. Festivals like Teej, Gangaur and Makar Sankranti are considered incomplete without Ghevar. In Rajasthan, this sweet is not only a taste but also a medium of exchange of good wishes and culture.
However, the reason for the increasing demand for this sweet is not only the Rajasthani community. Attractive pictures of Ghevar and praise for its taste on food blogs, social media and Instagram have increased its popularity among local Hyderabadi people as well. Locals now place it alongside traditional Hyderabadi sweets during festivals and special occasions.
Where to buy fresh ghevar?
Seeing the demand for Ghevar in Hyderabad, many sweet sellers have started selling it. Famous sweet houses of Rajasthan like New Satyanarayan Mithai Bhandar in the city have created a huge customer base due to their quality and taste.
Apart from this, many local sweet sellers and online food stores are also supplying fresh ghevar during the festive season. This sweet is now easily available in Rajasthani restaurants and special sweet shops. Plain Ghevar, Mawa Ghevar and Malai Ghevar are in highest demand.
One dessert, combination of two cultures
The increasing popularity of Ghevar in Hyderabad shows that taste has no boundaries. This is not just a sweet journey, but a sweet bridge between the diverse cultures of India. While Biryani is the identity of Hyderabad, now Ghevar is ruling the hearts of Hyderabadis with the sweetness of Rajasthan. This cultural fusion strengthens the feeling of unity in diversity of the country.
